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Best way of maintaining top agent attitude
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Tuesday, 12 September 2006

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It’s estimated that roughly 20% of agents sell 80% of the homes on the market—leaving 1.3 million homes for the one million leftover agents. Roughly, it is estimated that 20% of agents sell 80% of the homes in the market.  That leaves about 1.3 million homes for the one million leftover agents. 

Competition today is ferocious and agents need a competitive edge to survive. Building a Web site and sending e-mails no longer offers a competitive advantage.  In order to succeed in today’s market you need a smart referral and retention plan. You need to turn your clients into customers for life.

A referral and retention plan sounds expensive and time consuming, but there is a best thing to do that most agents keep as secret.  Homefree is a customer-for-life closing gift that gives you a 24-month campaign in less than five minutes. It is an online, personalized home maintenance schedule for homeowners, Homefree provides real value. Instead of looking for excuses to stay in touch with your clients, try reaching out through a personalized maintenance plan specific to their home. It furnishes helpful e-mail maintenance reminders once a month that save your clients time, money and stress. This information is far more valuable to them than a “just-sold” postcard.
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All of the good service you provide your clients is in vain if they can’t remember your name or know where to find you when a friend asks for a referral. Homefree is a simple and honest way to maintain a relationship and keep you top of mind.

 

Edwina Baniqued

 
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