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Google boosts sales arm by hiring Local Ad exec |
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Friday, 14 April 2006 |
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 Google has injected more life into its sales organization by adding Sam Sebastian, a longtime executive with Classified Ventures, effective April 17.
"We are excited to have Sam Sebastian join our team as we continue to build our bench of talented leaders in our sales organization," said a Google spokesperson in a statement.
Sebastian is not likely to work directly on the Google Local product; instead, he will join the AdWords team. Google will make use of Sebastian's background in hopes of creating a working relationship with real estate companies and other local advertisers. Google's long term plan for Local is to develop advertising relationships with local businesses. With this strategy in place, Google's sales division is expected to partner with yellow pages providers and newspaper companies to attain profitable scale. Sebastian's experience in the newspaper business is projected to bolster Google's relationships with print classified ads; however, tension is also likely to arise with them, since he might have insider information of their business and Google obviously uses a competing platform with its online classifieds product. Marie Rose Arong Real Estate Press |
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Last Updated ( Friday, 05 May 2006 )
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